More Traffic! More Leads! More Sales!
Get ready for a boom in business with more traffic, more leads and more sales. All this at a lower Cost Per Acquisition! By utilizing all Ad channels effectively we will deliver a better Return on Ad Spend (RoAS) than you have ever seen before.
Our PPC Advertising Services
1. Search Advertising
2. E-Commerce Platforms Ads
3. Product Listing Ads
4. Social Media Advertising
5. Google Shopping Ads
What’s Included in PPC Marketing Services?
> Keyword Discovery and Selection
> Ad Text Creation
> Help with Optimizing Landing Pages
> Bid Management
> Conversion / Call / Sales Tracking
> PPC Monitoring & Reporting
Our Strategy
Strategic Keyword Recommendations
Our PPC experts will use professional tools to do an extensive keyword analysis for your business, identifying those keywords that will give you a larger number of enquiries. Very often, those keywords go beyond the obvious and you have options that you’d never even thought of!
Bid Management
Our PPC expert will bid only on keywords that are likely to give you great ROI. Bids are monitored closely with an emphasis on keywords that are most targeted yet least competitive.
PPC Copywriting
In a PPC campaign, a compelling title and description is as likely to get you clicks as an effective keyword. Our in-house content writers write advertising copy that is catchy and effective.
Performance Reporting
All campaign reports are regularly documented and shared with clients, as part of our PPC management. ROI is monitored closely and the campaign is tweaked according to trends in the report. Performance data for all keywords can be viewed by clients including click through rate, ROI and traffic reports.
Choose the Right PPC Services Company!
With pay per click advertising you will only want targeted traffic because every click on your ad costs money. And therefore, it is very easy to blow your budget on a poorly managed PPC Campaign if you’re not working with a reliable PPC Services Company. The most common mistakes advertisers make is that they:
Target very general keywords
Don’t target the right breadth of keywords
Write ad copies that are not in sync with landing pages
Bid more than is cost effective and
Don’t give adequate attention to the target website.
Pay Per Click advertising & management is a detailed process which requires a lot of research and analysis. It’s imperative that you choose a PPC Agency that offers professional Pay Per Click advertising and will get you the maximum Return On Investment (ROI).
FAQs
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Is Pay Per Click (PPC) right for my business?
Provided it is done well, almost any kind of business can make PPC work for them. A number of digital marketing channels such as search, display, social media marketing, and retargeting are PPC based. Products with a high customer lifetime value, average order value, high margins do well with PPC. Hard-to-find / unique products and retailers with a diverse array of products should also look to PPC for growth.
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Why would I pay for a search engine advertising?
Search Engine Advertising or SEM offers businesses the opportunity to appear in the sponsored listings of a search results page. You should pay for it because it allows your business to appear right at the top and grab the searcher’s attention. Search Engine advertising offers two excellent benefits – it only charges you per click {or lead} ensuring that you pay only for an interested audience and it is easily measurable in terms of performance.
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How long does it take to see results?
You should be able to see an impact in traffic from SEM fairly quickly. However, seeing an impact in terms of sales and revenue will take trial and error. It takes time to research for keywords, build a quality score and may need iterations in terms of copy and landing pages. It will take approximately 2-3 months to see results from a PPC campaign.
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Do you offer a package for my business? How much will it cost?
Explore our packages here or need a custom quoteget in touch.
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Where will my PPC ads appear?
PPC ads can be of different kinds –search,display,social media advertising,remarketing,Google shoppingandmobile ads. They can appear in the SERPs, follow you on social media, websites you’re browsing, or appear in apps that you use. We can help you choose the best way to implement PPC and show your ads to the most relevant audience.
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Why am I not seeing my PPC ads?
There could be a number of reasons for your PPC ads not being visible – you may be excluded from the target set, the ads may be disapproved or the campaign budget may be exhausted. There may be limits placed on ads schedule or geographic targeting. Other common reasons may be a low ad rank or quality score, low impression share, or search result ad fatigue.
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I see my competitor’s ads everywhere. How do we do that?
Research closely on your competitor’s activities – a number of tools online allow you to do that. Closely track the keywords they are using. You can create better ads or place higher bids to be visible where your competitors are. You can also bid on branded keywords featuring your competitors and your ads will show up too.
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Why is my cost-per-click increasing?
Cost-per-click can increase due to increased competition for ad space. Within Adwords, the number of advertisers can be found in the auctions insights report. CPC will rise if too many advertisers are vying for the same keywords, especially during specific times in the year such as Black Friday or Christmas. Changes in quality scores, ad copy, or an anomaly in a few keywords can also cause a change in CPC.
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Should I bid on my brand name?
It is advisable to bid on your own brand name because it helps capture high-quality leads that are close to converting. Branded terms are cheaper than non-brand keywords, you can control your messaging, and it helps you grab attention on your SERPs. The best part? It protects you from competitors trying to cache in on your brand.
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How do I define “success” in a PPC campaign?
Success in PPC depends on the organisation and its objectives. These could be increased traffic, higher engagement, increased leads, sales, or conversions. Some KPIs used to measure success in a PPC campaign include Clicks, Cost-per-click, Click through rate, Quality score, Cost per acquisition, ad position and Conversion rate are also indicators of the success of your campaign.
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What other services do you offer?
As India’s leading digital marketing and SEO services agency, we offer a full suite ofdigital marketing servicesfrom conceptualization and strategy to implementation and execution. Our services include web design, SEO, social media marketing, pay-per-click advertising,mobile app marketing, content marketing andvideo marketing.