Shopify is one of the most popular eCommerce platforms on Earth, occupying almost 20% of the market. As of January 2022, there are almost 2.6 million online stores in the US alone that use Shopify as their platform. It is the third most popular eCommerce platform in current usage.

For anyone looking to succeed with an online store, a Shopify site is almost mandatory. However, like every other website, a Shopify site needs to be optimized for high page load speeds. A slow Shopify site will repel users and severely hamper traffic, revenue potential, and credibility.

How speed affects the user experience of a Shopify site
Let’s look at some more numbers.

Nearly 70% of consumers state that page speed influences their decisions to buy from an online retailer.
Website conversion rates drop by an average of 4.42% with each extra second of load time (in the first five seconds).
As the numbers depict, high page load speed is essential to proving a high-quality user experience. A Shopify website could feature the most tantalizing or useful products, and be highly intuitive and aesthetically pleasing. However, if the page does not load fast enough, users will not stick around long enough to see the site design or scroll through the products.

5 Core Digital Marketing provides you the service of optimizing your page speed so that your customers don't have to wait for the page to load or buy the product.

How we do it?

The loading time of your website is crucial as it directly affects the traffic received on your website. And, in the case of an eCommerce website, page speed influences the conversions on the store.

We work towards:

Switching to Single High Quality Hero Image
Compress and Reduce Images
Choose a responsive theme
Lazy Load Images
Integrate AMP Pages For Your Website
Minimize The Number Of Apps Installed
Fix Broken Links
Analyze Web Page Performance

If a website loads quickly and displays all the content to its visitors, people will explore the website and learn more about the brand. Prospective buyers can also be easily converted into customers if the website provides them with a seamless experience.

Let’s look at some more numbers.

• Nearly 70% of consumers state that page speed influences their decisions to buy from an online retailer.
• Website conversion rates drop by an average of 4.42% with each extra second of load time (in the first five seconds).
• As the numbers depict, high page load speed is essential to proving a high-quality user experience. A Shopify website could feature the most tantalizing or useful products, and be highly intuitive and aesthetically pleasing. However, if the page does not load fast enough, users will not stick around long enough to see the site design or scroll through the products.

5 Core Digital Marketing provides you the service of optimizing your page speed so that your customers don't have to wait for the page to load or buy the product.

The loading time of your website is crucial as it directly affects the traffic received on your website. And, in the case of an eCommerce website, page speed influences the conversions on the store.